Data Center Outlook Strong Demand, Smart Growth North America 2016. Demand drivers Today's data center IT decision-makers are using increasingly. Demand Drivers for a Cloud Based Data Center. Managing a data center is a constant race to keep pace with various elements including, new technology, new security.
There seems to be no end in sight for the demand of data — all driven by American’s extensive use of media, including apps, YouTube videos and social media platforms. And industries of all types are driving increased demand for data centers as part of their efforts to gather consumer insights. Those are among the reasons that JLL is predicting that the in North America will double within five years — by 2021. The acceleration of cloud adoption is also behind that growth. The JLL report outlined several other major trends, including the following: Climate change is shaping data center legislation and technology; innovations include more energy-efficient cooling systems and other energy-efficient designs. Data center users are increasingly asking for more flexible solutions, as well as setting higher expectations for reliability and speed.
Data Center Demand
As a result, data center providers are responding to those demands. “Cloud services will continue to be the primary demand driver in North America,” said Bo Bond, a region lead for the JLL data center solutions group. “The industry’s biggest players are ready for it. They are upping their game with smarter capacity planning and virtualization strategies to meet the growing demand for this very specialized space.” Microserver market to grow nearly 30 percent Another recent report indicated significant growth in the global data center microserver market as well. According to Research and Markets’ report, that market will grow by a CAGR of 28.83 percent from 2016-2020.
That trend can be attributed to the increased construction of green data centers — which include innovations as fuse of renewable energies and waste recycling.
Growth in the data center market is tied to several drivers, and one of them is the gaming industry. Video games are growing in popularity. In a recent report by the Entertainment Software Association, 155 million Americans play video games. Furthermore, four out of five households in the United States own a device with video game capabilities, with 51% of households owning a device that is dedicated to playing games (PC's, gaming consoles, handheld gaming systems). Gaming has grown so much that even ESPN has started covering eSports, or competitive online gaming.
As the gaming industry increases in size, so does its need for scalable, data center capacity. The growth in the gaming industry is tied to several different sources: Console Gaming – While the early Xbox and PlayStation consoles allowed groups of eight people to play against each other, through Xbox Live and PlayStation Network, today's consoles allow groups of 70 or more people to play against one another. Many console games now can only be played in an online multiplayer aspect. Delphi bde windows 7 64 bit. PlayStation reports that they have over 100 million users on the PlayStation Network, and Microsoft reports that they have approximately 50 million users. Because the cost of the game system ($350) and the game (approximately $60) are expensive, companies like PlayStation and Microsoft must ensure it works for the end user.
Since gaming occurs online, these companies have proper infrastructure able to maintain a fast connection, prevent the game from crashing, and smoothly handle millions of people connecting to each other. Many game companies have dedicated servers solely for hosting multiplayer on one specific game. MMO (Massively Multiplayer Online) Games – In this game type, players log in to a world and interact with other players to complete quests, compete, and socialize. A world is simply a system of servers that the players access to play the game. While different worlds are often the same, they allow more players to play the game, and offer different styles of gameplay. The largest MMO is World of Warcraft, with over 5.6 million consistent users and an average of 35,000 players per world. Mobile Games – Most people with a smartphone have some sort of game, whether it be Angry Birds or Clash of Clans.
The Apple App Store boasts of over 500,000 games and approximately $3 billion spent on mobile games. Streaming – Many users prefer cloud gaming instead of console gaming. Cloud gaming occurs when the player streams the game from a centralized server on to a computer, streaming console, or mobile device, circumventing the need for a console and expensive equipment.
Instead of pressing a button on a controller and your PlayStation processing that function, the game server processes the function and simply streams it to your screen. The servers are able to support a wider range of functions and perform much better than a console or PC. E-Commerce – Previously, games were played from a physical disk or cartridge. Now, while many games are still sold as physical copies to be installed on a hard drive, many games are downloaded from on online marketplace, like the Xbox Live Marketplace, PlayStation Store, or Steam. Steam alone has over 6,000 games for sale, with those games being downloaded over 781 million different times. Most games also have some sort of in-game purchase system that allows you to buy items that further your game success. For example, Star Citizen, a space exploration MMO, allows players to buy new ships and upgrades for their current ships.
Data Demand And Use
While most purchases are reasonably priced, some users are willing to pay significant amounts of money to be the best. A gamer by the name of Ozy311 has spent over $30,000 on Star Citizen. With constant advances in gaming and the interconnection of consoles, PCs, and mobile phones, data centers must be able to maintain the level of function and uptime that gamers expect, especially when they are paying for that game. Data centers are expected to efficiently scale load with the changing number of users playing at any point in time. Furthermore, gaming companies need their presence spread out to decrease latency, allowing players to connect to their multiplayer games quickly. Much of the data has to be secure, with the amount of personal information used on their e-commerce platforms.
As the streaming experience in the gaming industry becomes more popular, these companies will continue to depend on and expand data center infrastructure to support the massive number of people that access their services. Cloud Q&A - With Shawn Novak, Vice President CBRE Data Center Solutions Cloud Q&A - With Shawn Novak, Vice President CBRE Data Center Solutions Over the last few years, the data center industry has seen an incredible amount of maturation, as well as development of services offered.
One of the primary factors with this evolution has been the growth in cloud technology and its widespread adoption. Competition between major cloud providers has led to some of the largest data center leases seen in the industry, with companies like Microsoft building new data centers and executing a number of large leases, some over 20 MW. Advantages of the Powered Shell Data Center Advantages of the Powered Shell Data Center The evolution of the data center industry is fascinating to watch. We've seen the rise of retail and wholesale colocation, powered shells, and cloud as different but effective solutions, and all impact the delivery of data centers.
The flexibility and connectivity needs of users have and will alter the solutions provided by data center operators. Over the past few months, several data center providers have announced the development of 'Powered Shells.' While most operators are currently deploying capital to bring. 5 Trends - Hyper-Scale Cloud Companies 5 Trends - Hyper-Scale Cloud Companies As hyper-scale cloud requirements have become more prevalent over the last twelve months, a number of trends have emerged. While each hyper-scale cloud requirement is different, all are trending with the similar characteristics noted below: 1 - Hyper-scale cloud companies needs are large The requirement size of cloud companies today are larger than the market has ever seen, creating welcomed challenges for data center operators tasked with delivering power to accommodate the large amounts of needed capacity. 3 Reasons Why Mobile Apps Drive Data Center Growth 3 Reasons Why Mobile Apps Drive Data Center Growth At datacenterHawk, we've recently reviewed how cloud computing, gaming, healthcare, and social media are driving growth in the data center market. One other industry that generates data center demand is mobile app development.
With approximately 200 million smartphone users and 82 million tablet users in the United States, the development and use of mobile apps is steadily increasing. The choices for smartphone and tablet users are endless, as Google Play has over 1.6 million apps and the Apple App. Your Time - And How Much It's Worth Your Time - And How Much It's Worth Lost time is never found again.” These words, spoken by Benjamin Franklin, highlight how time, and what we do with it, is truly our most valuable asset.
Companies have seized on this concept, and are selling products and services focused on saving time. Many of these aren’t new concepts, but are simply a new approach to delivering products and services in a way that focuses on efficiency and speed. Here are some of my favorite companies that have successfully. The 5 Reasons Companies Lease Data Centers Reason 1: The Economic Advantage The 5 Reasons Companies Lease Data Centers Reason 1: The Economic Advantage Leasing both colocation and cloud solutions has increased in popularity over the last five years. Today, both of these options provide significant advantages for the right size and type of data center user. The leading cloud providers, like Google, Amazon, and Microsoft are seeing rapid expansion as more and more companies are moving their infrastructure to the cloud.
Jeff Bezos, Amazon CEO, says that Amazon Web Services alone is projected to reach over $10 billion in sales in 2016.